What Bonus Programmes Do Bookmakers Offer?


Today there are a considerable number of bookmakers, so they are competing with one another. To attract the attention of new users, they create various online betting offers. With their help, users can minimise their risks and get even more fun and pleasure from the game.

The most popular bonus programmes

All the variety of bonus programmes can be divided into those for new and for existing customers.New customers are offered welcome bonuses, and existing customers can get enhanced odds, weekly bonuses, refunded bets including refund if in horse racing, cashback, VIP and loyalty programmes (including gifts for birthdays and holidays), and more.


It is worth saying that it’s a must to read the terms and conditions of every bonus offer in advance in order to get the most out of it and understand all the requirements.

Welcome Bonus

When you sign up with a bookmaker site, you can expect to receive a welcome bonus. They come in two options – no deposit and deposit. In the first case, you will be able to receive  it just after signing up – usually in the form of Free bets that you can use for bets at the expense of a bookmaker. It will help you learn more about how the platform works.

To qualify for a deposit bonus you need to fund your account with a certain amount and make a qualifying bet. The bonus can be fixed (as in “Bet/ Get” offers) or proportional, when you receive 50%-300% of the deposit.

Sometimes the welcome bonus is credited automatically, but in some cases, you need to perform specific actions (enter a promo code, subscribe to an ad). Also you may be required to contact the support service for that.

If the platform combines sports betting and online casinos, you can get additional free spins for slots.

Often than not bonuses are credited as Free bets, though cash payments are also possible.  As for Free bets, you can use them to bet on any sports, but some bookmakers also set special  requirements (specify odds, bet types etc.)

Most Free bets come with an expiry period. So, in a week or a month, they can burn out. All of these things are specified in the terms and conditions so make sure you have read them throughout before you agree to any of the offers.

Betfred, William Hill, and bet365 offer the best welcome bonuses. But some bookmakers do not provide this bonus at all, such as Star Sports. A full list of the best betting offers can be found at Legalbet.UK.

VIP and loyalty programmes

Today there are 2 types of such programmes. In the first case, everyone can participate in this. So, you will receive specific points for each bet, which you can exchange for Free bets. 888Sport offers the best conditions of this type.

However, some bookmakers provide the VIP programme only to those customers who are used to betting big. You can become a member of such a programme if you get referral links or contact support. Members of this programme receive significant privileges. They get more bonuses, a personal manager, and birthday gifts. Some bookmakers set different levels, for passing which you can get additional rewards, up to a sports car.

Weekly bonus

It is not a very popular type of bonus. It is often used by platforms that combine a casino and a bookmaker. Such a weekly bonus is provided to encourage users to deposit or make bets on certain days in which the activity is usually low. So, you can get from 25 to 100% of the deposit amount if you top up your account on a particular day.

Refunded bets, including Return if

In some cases bookmakers can refund your bet if it corresponds to certain conditions. Return if is a bonus that applies to horse racing only. So, you can return the money if the horse on which you placed a bet came to the finish line, not the first, but the second. In this case, you can get your money back in full as a Free bet.

This only works if the horse finishes second, not third, fourth, or fifth.


If you often bet and lose, some bookmakers return you some percentage of your total losses. As a rule, it is from 2 to 5%, but can reach up to 12%. Often than not you receive cashback as Free bets.

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