Entain Joins as Official Sponsors to UEFA


Leading global betting firm Entain has revealed that it will be an official sponsor of the UEFA Europa League and the UEFA Conference League under its brand name of Bwin. 

Bwin is just one of the divisions of Entain, which focuses on poker and sports betting, making it perfect to partner with UEFA in a global sponsorship deal.

While the UEFA Conference League is in its infancy, the UEFA Europa League is well-established, and Bwin has confirmed they will be providing sponsorship for the next three years. 

Who Is Bwin?


Bwin is an Austrian betting brand that was established in 1997 but merged with Entain in  2011 to create Bwin.Party Digital Entertainment. Since then, Bwin has continued to offer slots, casino games, and other forms of entertainment such as poker and sports betting. 

As one of UEFA’s official sponsorship partners, Bwin will have occupied a prominent position during the competitions, being visible in both perimeter advertising and on broadcasting backdrops. The name of Bwin will also be incorporated into the UEFA website and be included on social media.

As part of the sponsorship deal, the operator will take an active role in UEFA’s drive to battle match-fixing and promote fairness and integrity in football. Bwin will help facilitate this in numerous ways and has already launched the website betresponsibly.info to educate audiences about the diverse range of tools available from the brand to help players remain in control at all times. 

Bwin is just one of the names operated by betting giant Entain, with PartyCasino UK being one of many established names under the Group’s control. Entain has a proven track record in providing sports sponsorship with a charitable foundation and a number of ongoing partnerships, plus its multi-million pound Pitching In project.

UEFA isn’t the first sporting organisation that Bwin has sponsored. Previously the betting service has partnered with the German FA to become the first private official sports betting partner of the national teams, as well as sponsoring Liga Portugal and the Jupiler Pro League in Belgium. 

Introducing a New Sports Brand

As can be seen, by the above, the Entain group of companies is vast and covers all types of gambling and betting activity. PartySports are the latest brand to join, a brand new venture which is a derivative of PartyCasino UK and has been created to cover UK sports betting. 

PartySports will be entirely sports-focused, providing players with access to a dedicated sportsbook that covers a wide range of sports. Available to play with no download required and fully compatible with mobiles, players can search for their favourite sport to bet on. With daily promotions and special offers, PartySports is set to become the next big name in the world of sports betting. 

Just like the other members of the Entain group, PartySports is fully licensed and regulated by the UK Gambling Commission to provide complete peace of mind during play. All registered players must be aged 18 years and over to open an account.

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