Manchester United’s world record kit deal with Adidas is the most succesful deal ever in Adidas’s long history with sales shattering all previous records. Adidas has confirmed that the numbers sold in a week where close to the ones which they forecasted for a month. Although the kit maker knew about Manchester United’s brand power,but the demand for the replica kit has been unprecedented.
Richard Arnold, United’s managing director, said:
‘The partnership has already delivered record breaking results through a campaign that has reached millions of fans worldwide and shattered sales records for the new home shirt across the globe. We look forward to building upon this success and to continue to grow the partnership in the years to come.’
‘Partnering with adidas, we had high expectations; quality innovative kit, superb marketing, world beating distribution, a deep understanding of our history and our fans.
‘Adidas have not broken those expectations, they have smashed them. The kit has resonated with our fans, both with its nod to our history and the quality of its construction. We already have further exciting and iconic developments ahead and like our fans, I am excited about the next decade, on and off the pitch.’
Although off the pitch United are breaking records,on it Van Gaal’s team haven’t still hit the right notes. After a laboured performance against Newcastle,there have been question marks over United’s attack. Wayne Rooney endured another frustrating afternoon as he failed to make his mark against a team which doesn’t have the best of away records. United’s dependence on Rooney might prove to be a big folly and might undermine their title challenge. With City looking strong and also with De Bruyne set to arrive,the difference in firepower between the two Manchester clubs is considerably wide at the moment. Only time will tell whether Van Gaal’s trust in Rooney is misplaced or not but at the moment it certainly seems to be so.